Can we use optional analytics, our own app usage stats plus Google Analytics and advertising partners, to improve the store? It doesn't affect ordering, pricing or your account.

Can we use optional analytics, including Google Analytics and advertising partners, to improve the store? It doesn't affect ordering, pricing or your account.

Can we keep our own app usage stats, kept by Middle Man only and never shared with Google, to improve the store? It doesn't affect ordering, pricing or your account.